Top 5 Real Estate Website Builders of 2023
We’ll get straight to it – according to our research into the best real estate website builders on the market, Squarespace comes out on top, with the best designs, features, and support of any real estate builder.
Squarespace also offers good value for money, which is an important factor for any business in today’s economic climate. Squarespace scores 4.1 out of 5 for value in our research, with an affordable starting price of just $16 per month.
The best real estate website builders make IDX integration as simple as possible, and come with image-centric templates that pack max curb appeal into an online package. They’ll help you nurture each lead from enquiry to purchase, with strong SEO to get you ranking for buyers searching in your area. And on top of that, they’ll all be simple enough to set up and edit with ease.
Taking all these factors into account, here are our top five:
- Squarespace – Best for small real estate websites
- Duda – Best IDX integration
- Wix – Best for ease of use
- GoDaddy – Best to get a website published quickly
- WordPress.org – Best for large, content-heavy sites looking to expand
Any real estate agent knows all about the power of a good first impression, and this is something Squarespace delivers on like no other website builder we’ve tested. If you choose from one of its curated selection of professionally designed templates, nobody will guess your site was made the DIY way.
It’s good to note at this point that the platform doSquarespace’s real estate website templates don’t come with IDX pre-integrated. However, there’s a pretty simple way to add this functionality, and a comprehensive Squarespace article to guide you through the process.
You’ll need to find the embed code from your IDX service, and then add this to your Squarespace website in a custom code block. This sounds tricky, but it’s really just a matter of copying and pasting – no technical expertise required. doesn’t enable ‘street view’ of listed properties on your site – although, the pros still outweigh the cons with this builder!
Duda is known as “the website builder for web designers,” and has the beautiful templates to back it up. It’s surprisingly easy to use, but withholds a lot of features for customers on its less expensive plans. That said, Duda’s impressive website features, such as extensive storage space and a members area, earned it a spot in our top five.
Wix is a versatile, simple-to-use website builder. It offers a huge selection of professionally designed templates that you can choose to work from, plus a wide-ranging app market for adding extra functionality and features to your website.
GoDaddy has climbed the ranks since undergoing our previous testing. This builder now sits within our top five thanks to its impressive real estate industry templates and its ability to book virtual appointments via Zoom. This platform is great when it comes to adding elements to each page, whether it’s featured listings or expansive photo galleries.
GoDaddy is not specifically designed to support real estate websites – nonetheless, it does join the rest of the builders in offering industry-specific templates.
WordPress is a big name in the world of website building, but it’s not actually a website builder, and works quite differently to the other platforms in our ranking.
It’s a powerful and customizable platform, but you’ll probably find it difficult to build a fully fledged, on-brand real estate site without support from a designer. That said, WordPress would be our top recommendation if you’re planning to list quite a few properties and need advanced search functionality. Overall, we’d suggest building on this open-source platform if you have your sights set on expanding your business.
Other Real Estate Website Builders
Above, we’ve showcased the five winning website builders from our real estate-specific research.
Below are some real estate platforms you may have been surprised didn’t make the cut. They still deserve a mention, which we’ll give right now, along with an explanation as to why they’re not in our top five ranking.
For the real estate-specific website builders, the low ranking almost always came down to a lack of features unrelated to real estate. Areas like design, value for money, ease of use, creative freedom, and SEO were often overlooked.
Placester is a dedicated real estate website builder, so of course it comes with a whole load of really useful features for real estate websites built right in (although for considerably more money). You won’t have to worry about things like choosing an unsuitable template or having to manually integrate IDX.
Placester is designed for big real estate websites, and for this has sacrificed a lot of ease of use – without the customer support in place to hold your hand through the process. Customer reviews also complain that the platform is glitchy and outdated.
This is a problem we see time and time again with ‘niche’ website builders – they have useful features, but don’t have the same backing and investment as larger platforms, so basics can fall by the wayside.
It’s a very similar story with Intagent, another feature-rich but dated platform. Intagent does offer a web design package though, so if you’re looking to outsource the actual building of your site, that could be something worth looking into. Just steer clear of the $29.95 per month website builder package.
Rather than just a website builder, Propertybase is a scalable, all-in-one real estate platform – and its price tag reflects this. We see it as a good solution for teams, but not great value for individual agents.
We’re always a little wary of recommending platforms where the website builder part is secondary to the main offering. That’s the case with RealtorMint – it offers great CRM software for your real estate business, but with a pretty basic website builder. It’s okay, but not a candidate for our top choices just yet.
AgentFire is an expensive option, but does come with much more support than a typical website builder. Prices start at $129 per month, and this is just for a pretty standard website builder package. On top of this, essential “add-ons,” such as that all-important IDX integration, quickly add up – IDX in particular costing $30 per month. Custom design assistance is available, but starts from $699.
Realtyna has created plugins and themes for real estate websites built with WordPress. Both are worth a look if you’re going down the WordPress route, but it isn’t a standalone platform in its own right.
Ylopo is another platform that’s more of an overall digital marketing solution than a website builder. And again, Ylopo is better suited to a larger team of agents than to those working solo. It does have some really helpful features, like the ability to add a “microsite” for each team member within the website as a whole.
How to Choose the Best Real Estate Website Builder
We’ve presented you with five strong options for your real estate website builder. Let’s recap five overlooked criteria you need to look out for when making your decision, and why:
Access to IDX listings and the MLS
If you’re in the real estate game, then you already know the importance of being able to access the IDX, as well as being able to close deals via the MLS.
As we’ve seen, a growing number of real estate website builders are equipping their platforms with the ability to pull in listings from the IDX – albeit in varying degrees.
SEO (Search Engine Optimization)
You want people without any prior knowledge of your business to be able to find you by Googling “real estate agent [your local area].” Given that 68% of online experiences start with a search engine, you want to be at the top of Google’s results pages, and you’ll need a builder with strong SEO support and/or apps to get you there.
Lead capture and nurture
You’ve got a visitor to your site, and they like one of your properties. Great! But now what? You need a website builder with customizable contact/booking forms in order for users to take the next step toward arranging a viewing.
Property not quite right? With great email marketing tools, you can tailor campaigns to keep visitors in the loop when new properties come up that match their criteria. Discover the best real estate email templates to use.
Help and support
It’s no use being bowled over by fancy features and stunning designs, only to find a hurdle you can’t get over, and nobody available to help.
Having a dedicated support team is something that sets website builders apart from CMS platforms like WordPress. It’s something people often forget to check for, or don’t realize the importance of until they hit a blocker.
Images and videos
As a realtor, we don’t need to tell you that images matter – you already know they can be the difference between your phone ringing off the hook and a property sitting vacant for months.
We want to only show you website builders that really give your images the chance to shine – and your video tours, if that’s something you offer.