The Benefits of Cross-Platform Mobile Development (2023)

Cross-platform apps are popular as it eliminates the effort of developing different apps for different platforms. A cross-platform app can run across devices and platforms seamlessly. To develop this universally compatible app, a cross-platform framework is essential.

A mobile platform allows the user to engage with the content. A mobile device in itself is interactive, with functions like a messaging services, social media and various applications.

Delivering learning content on a top mobile based device will allow the users to like and share a content, they can pause or fast forward a video. Usually, developing a cross-platform application takes less time as there’s a large part of the code that can be used for both platforms simultaneously.

It means that there’s a shared codebase, which lowers the costs of building an app. Over the years, cross-platform app development has become one of the most popular ways to build mobile applications.

A cross-platform, or multiplatform, approach allows developers to create apps that run similarly on different mobile platforms. According to Digital 2020 Reports by We Are Social Inc. and Hootsuite Inc., the number of Internet users worldwide is increasing by 9 people per second.

This means that more than 800,000 people join the global online community every day using desktop or mobile devices. Interestingly, the latter option is becoming more and more popular every month.

The penetration of smartphones into everyday life is growing all over the world. The simplest explanation for this state of affairs is the change in our lifestyle. We are spending more time on the Internet than ever before.

Almost everyone has access to a smartphone or tablet. Given that the average user spends almost 7 hours a day on the web, it’s no surprise that more than half of this traffic comes from mobile devices.

This, in turn, pushes the mobile app market to grow. The preference for mobile apps results in pretty impressive numbers. According to the report by Statista, global mobile app revenues in 2020 made almost $ 582 billion and paid downloads and in-app ads are expected to generate more than $ 935 billion by 2023.

Choosing a mobile development path

Applications are popular not only among modern Internet users, but also are quite profitable for their owners. If we tie these two factors together, we can conclude that almost any business development strategy can involve building an application.

The dilemma, however, is choosing the right mobile app development path. One of the first steps towards digital success is deciding on a mobile operating system. Today Android and iOS remain the only major players: together they account for about 99% of the total mobile operating system market share.

According to various statistics, Android wins in terms of the number of users, but there is no shortage of iOS supporters, which has a market share of 25.75%.

While the Google Play Store boasts a large number of apps (2.5 million), the Apple App Store contains over 1.8 million apps. This fact alone is enough to show that neither of the two platforms should be overlooked.

Since the choice of a mobile operating system is a matter of personal preference for users, and not a matter of performance or accessibility, it will make sense to eventually create a mobile app for both Android and iOS – and in this article, we will talk about the possibilities of creating such applications.

What is cross-platform development?

As we have already mentioned there are two major device platforms to build mobile applications – iOS and Android. Traditionally apps for each of these platforms must be built separately because each operating system uses a different code language not recognized by the others.

On the other hand, if you want to reach both types of users, you will have to create two separate applications but this approach goes along with a number of disadvantages:

• Costs: Creating and support of an app for each operating system tend to be much more expensive.
• Skills: Developing of native mobile apps requires the knowledge of at least 2-3 different programming languages.

But the good news is that nowadays it is absolutely possible to program on one universal language which can be used by different devices. So let’s have a closer look at the idea of “cross-platform development” and consider its benefits these days.

Cross-platform is the ability of software (in our case, mobile applications) to run on multiple platforms. Cross-platform apps are made with a single codebase and work similarly on every operating system – iOS and Android.

Cross-platform development does not involve writing code in a native programming language, but it provides a native-like experience through a visualization interface using its own control elements.

Native app development provides for the use of designated languages such as Swift and Objective-C for iOS and Java or Kotlin for Android. A cross-platform app is written in one framework and works on Android in a similar way as it does on iOS.

The leading technologies for cross-platform mobile app development are Flutter (from Google) and React Native (from Facebook).

They both are highly rated for particular benefits like amazing performance, hot reloads and almost native UI design. Check our blog for updates to learn more about Flutter and React Native.

Benefits of Cross-Platform Development

Over the last years, cross-platform mobile development has earned a reputation as one of the most popular areas of software development. It is expected that the demand for cross-platform applications in 2021 will surpass the figure of $7.9 Billion.

The cross-platform approach provides a number of advantages highly appreciated by programmers as well as project owners. So let’s consider the major benefits:

• Saving budget and higher ROI – using one technology and a set of graphics reduces the number of working hours and the project budget. The costs for all related services like quality testing, deployment and ongoing support are reduced respectively.
• Faster Turnaround – since only one cross-platform app needs to be developed in order to achieve functionality on all platforms, it takes much less time than building two or three apps for each separate platform. And the sooner your mobile app is developed and deployed, the sooner you will be deriving the benefits from it.
• Equal application logic – Cross-platform development provides the ability to use the same codebase for different platforms. The business logic of the application works in the similar way on all platforms, which helps to avoid potential errors and significantly simplifies changes to the application logic – you don’t have to do double or even triple work. More over written and debugged logic contains potentially fewer errors and discrepancies in its work.
• Uniformity – While performance is important to any mobile app, its look (UI) and feel (UX) are just as important. The use of a single common development team and a single code allows companies to use the same look and feel for the application across all platforms. That means that the same user interface and UX will acquire a similar look on all platforms.
• Impact on a large number of users – Cross-platform applications offer developers more options to affect a wider audience as such applications reach users of all types and mobile devices, regardless of their operating system. This is significantly more cost-effective for the business than being present on only one platform.

So by choosing cross-platform mobile app development, companies get obvious benefits like faster turnaround time, lower costs, easier deployment, and accessibility of ongoing support. These factors, working together, help businesses increase their performance and ROI.

What are the commercial risks of choosing cross-platform development?

It should be mentioned that cross-platform development is a comparatively new area therefore you might be confused about the possible risks. But what we would recommend from our practice and experience is to make sure you have a clear vision of the product prior to the development.

That is why it is extremely important to carry out the discovery phase as it is the essential stage of the project, which helps you to get into the functionality of the product you want to develop and the stack of technologies which is needed as well as it will help to avoid financial losses and lots of problems in the further development process.

It is no less important to hire a reliable and trustworthy business partner. If you need expert advice or recommendation on the best working technologies for your app you can take the advantage of IT-outsourcing to cover your business needs.

Cross-Platform App Development Technologies

Multiple frameworks could be used for cross-platform app development. We try to mention the maximum of them here.

• Titanium
• React Native
• Xamarin
• Flutter
• Native Script
• Ionic
• Js
• PhoneGap

Is there a difference in the development time of cross-platform and native apps?

Yes, the time required to develop a cross-platform application is lesser than the native apps. Besides, it promotes a faster time to market as only one team is working on the application.

Is there a commercial risk of choosing cross-platform app development?

The answer is big fat No! Cross-platform is here since quite some time and it has been referred to as the future of application development. And the fact that around 42% of the developers prefer this platform proves it all.

Which famous tech giants are using cross-platform add development?

To name a few; Google ads, Stadia, Google Assistant, Alibaba Group, Tencent, eBay are all built using the cross-platform frameworks.

Is multi-platform app development or cross-platform application development cheaper?

Absolutely Yes! Cross-platform mobile app development saves your money on hiring more than one time for development and its competency to speed up the time-to-market.

Is cross-platform development good?

One of the advantages of cross-platform development is that it requires one-time coding (WORA) for developing apps for platforms as diverse as Android and iOS.

This solves one of the biggest challenges of other frameworks – requiring developers to code separately twice for the same app on different platforms.