Looking at ChatGPT’s Road to Fame From the Data
ChatGPT is a language model created to hold a conversation with the end user. A search engine indexes web pages on the internet to help the user find the information they asked for.
The free version of ChatGPT does not have the ability to search the internet for information. Without a doubt, yes! Turnitin has a new AI writing indicator that can detect AI-generated content with up to 98% accuracy. It even has the detection capability to flag AI-assisted content.
Pills are spicy! ? Pills are spicy! ? Is ChatGPT going to change the workplace ecology of communicators? ? Looking at ChatGPT’s road to fame from the data. This sounds like scaremongering. But let’s take a look at how the bigwigs in the technology circle evaluate ChatGPT.
Musk tweeted last year: ChatGPT is scary, we are not far from a powerful and dangerous AI. (note the wording: dangerous)
Bill Gates said: The significance of the emergence of ChatGPT is no less than the birth of the Internet and personal computers. (This is equivalent to a singularity in the history of technological development)
Nadella, the current CEO of Microsoft, said: For knowledge workers, this is completely tantamount to the industrial revolution. (Epoch-making productivity improvement)
ChatGPT has also been called “the future of search engines and a potential Google killer.” No wonder these days, search engine companies such as Google and Baidu are the first to take action, followed by competing products.
In addition, ChatGPT has been hired as a reporter by Buzzfeed, the US version of Today’s Headlines. It also passed Google’s professional competency exam and was rated as a third-level engineer with an annual salary of $180,000.
Believe that these seemingly unbelievable, but actually happened, will make the communicator feel some emotions.
What is the difference between ChatGPT, why it has risen so fast, and how to deal with it as a communicator? With these questions, we quickly enter the topic.
Understand ChatGPT easily and quickly.
Below, we avoid the technical terminology in the field of artificial intelligence, and introduce ChatGPT in the simplest way for communicators.
In a word, ChatGPT is an intelligent chat robot with multiple functions such as information retrieval, chat dialogue, and content production . Its capabilities in the field of content production are even more powerful.
Presumably, as communicators, we all know the terms UGC (user-generated content), BGC (brand-generated content), and PGC (content production organization). Then the most intuitive way to understand ChatGPT is a kind of AIGC (AI Generated Content, artificial intelligence production content).
Since the content is produced by AI, it means that its content is original, that is, there is usually no copyright risk. At the same time, it also has a very strong learning ability. Compared with the intelligence of other voice robots, it can be called ants and elephants.
Then let’s talk about specific functions.
ChatGPT can handle everything from business proposals, program codes, thesis writing, video scripts, poems and songs, and daily chats , not to mention the business explanatory texts and press releases that communicators are involved in daily.
Looking at ChatGPT’s road to fame from the data
ChatGPT used to “crash”
How about a sense of crisis?
In fact, more than that, the language interaction mode of ChatGPT is very close to that of human beings. Let’s give some examples (all condensed answers).
Q: Will PR be replaced by AI?
ChatGPT: It will not be replaced, because by comprehensively analyzing all public relations events in history, we can easily find that taking the blame is the core competitiveness of public relations, but AI does not have this ability. So, PR is one of the few professions that will not be replaced by AI.
Q: Do you think print media will die?
ChatGPT: (roughly) paper media is essential in some scenarios, and paper media is unlikely to die out, but its position in the media ecosystem will change.
Q: Can artificial intelligence replace existing forms of media?
Answer: No. Humans have unique skills and abilities when it comes to storytelling, performing arts, and delivering messages.
After reading this, did you find that this guy is indeed very smart, and his content productivity is also very strong. This even forced the media to announce that it would not publish articles written by artificial intelligence in the future.
(Nature announced on January 24 that it will not publish papers that list AI tools as authors.) This also means that even professional media may not be able to tell whether a work is created by a human or an author. Created by machines.
It’s really unusual. Next, we will share with you the path of ChatGPT’s popularity and related performance at home and abroad through data insight tools such as PR Newswire Brand watch and MMI.
The data looks at ChatGPT’s road to fame.
Only two months after ChatGPT was launched, monthly active users exceeded 100 million.
At first glance, there may be no concept of this number.
Make a comparison. It took Instagram two and a half years to achieve this magnitude. The previous world record was Tiktok, which took 9 months.
ChatGPT broke through 100 million MAUs in just two months, making it the fastest-growing consumer app in history . Then, on its way to becoming popular, what special performances it has seen from the global media side must also be curious to the communicators.
First of all, in the voice volume data of “ChatGPT” mentioned by overseas media, PR Newswire found that ChatGPT began to have voices since November last year, but it has been at a low level of discussion until January 27, 2023. There is a volume peak. On this day, a total of 22,920 media reports mentioned ChatGPT. It can be said to be a sudden hit.
During the period, the five most influential media were: CNBC, Microsoft Azure Blog, Business Insider, Skinnytaste, and TheNewYorker. Field coverage: comprehensive news, technology media, business media, and pan-lifestyle media.
Analyzing the combination of keywords “ChatGPT+Branding”, we can find in the word cloud: In addition to the conventional keywords such as AI and technology that can be associated, we can also see some interesting words: Panic, Music, eSport (e-sports) ). The comments on ChatGPT are also generally positive: New, intelligent, enhance, good, revolution.
From a global perspective, among the countries with the highest media attention (excluding China), the top five are: the United States, India, the United Kingdom, Canada, and Australia.
On the whole, ChatGPT’s rise to popularity started in the United States, and then quickly swept the world, and brought a wider impact on the technology industry, search industry, and marketing communication industry.
Do communicators need to be anxious?
While artificial intelligence is powerful, it also seems to amplify the anxiety of many people in the workplace.
According to 6pen’s prediction, in the next five years, 10%-30% of the picture content will be generated by AI, which is expected to create a market size of more than 60 billion. Gartner predicts that AIGC will account for 10% of all data in 2025 and less than 1% in 2021.
Looking at ChatGPT, which is so smart today, it is hard not to cause people to worry that one day their jobs will be taken away by machines. Especially this time, it involves many brain workers, including code engineers, news editors, market analysts, customer service, etc., who seem to be at risk of being replaced by ChatGPT.
When ChatGPT was asked a related question, it also answered: Some occupations, especially those that require repetitive and precise tasks , may be affected by artificial intelligence and machine learning technologies.
As for which occupations to replace, ChatGPT has a list: data entry clerks, repetitive office jobs, simple tasks on the factory line, telemarketers, simple customer service jobs.
Looking further, when asked about its content creation advantages, ChatGPT replied: As Al, I have the following advantages: 1) Fast speed: I can generate a large amount of text in a short period of time, saving human writing time. 2) Rich content: I can generate rich and diverse content by analyzing a large corpus; 3) Not easy to fatigue: I will not affect the quality of writing due to writing fatigue.
How does the media evaluate it?
Of course, is it really worth the anxiety? How should communicators respond? We have extracted some media views and shared them with you.
Facing the challenge of “automated news” dominated by chatbots, news media and reporters must anchor their own uniqueness, produce news texts with a deeper, more unique perspective, and more humanistic interpretation, and use high-quality news to counter the onslaught of chatbots.
Columns, breaking news reports, features, news analysis, etc. are currently the types of chatbots that cannot match human creators.
In the future, the social structure may be a power-law distribution: the top layer is creative workers in various fields, the middle layer is artificial intelligence, and the grassroots is the majority of groups that serve creative work and assist artificial intelligence work.
The per capita output value created by the grassroots is relatively low, and most of the wealth in society may be created by the creative workers at the top.
How popular is ChatGPT?
How Many ChatGPT Users Are There? According to the latest available data, ChatGPT currently has over 100 million users. And the website generated 1.6 billion visits in June 2023.
What is the fastest app to reach 1 million users?
Twitter rival Threads has broken the record of time taken for any big app to hit one million users in history.
Is ChatGPT available in Nigeria?
Among the chosen nations, Nigeria stands out as the first African country to have access to the ChatGPT app. This move marks a milestone for both OpenAI and the African continent, as the innovative chatbot makes its way to a diverse range of global users.
