How To Drive Traffic To Your Site in Nigeria

The search engine optimization is a process of increasing the quality and quantity of the website traffic by increasing the visibility of the of a website or a web page to users of a search engine.

As an internet marketing strategy, SEO considers and shows how the search engines works, the computer-programmed algorithms that dictates the search engine behavior, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audiences. With more than 1.7 billion websites in the world, getting traffic to your website can seem like an impossible task. But you can get plenty of traffic to your website if you are ready to put in the time and money, depending on what you have at your disposal, people who have more time, will invest more of their time, and people who have money will invest more money than time using SEO services.

This article here shows you some of the things you can do to drive traffic to your website.

How To Drive Traffic To Your Site in Nigeria nigeriantechng

SEO

AUTHORITY

Establishing yourself as an authority on a particular topic is sure one way to attract users to your website. Search engines like Google will give your site more visibility if you are regarded as an expert on your subject matter. This means that Google will give you more visibility in search findings if it thinks that you are an expert in your subject matter, or that your website is an authoritative source of information.

Search engines uses complex mathematical algorithms to interpret which websites a user seeks. imagine If as an individual you represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for.

You may begin by writing a super long blog post covering the topic exhaustively. This is sometimes called a pillar page. After your pillar page is ready, you can now write a series of supporting blog articles, known as ‘cluster content.’

The supporting blog posts will be aimed at nailing long tail keywords – like. Long tail keywords are good because they can bring in long term web traffic.

The beauty of the cluster-model is that it helps you to plan your content around a single topic and to build your content’s relevance using internal links. When you execute this technique properly, you also help all visitors to your site to troll on it well and to get all the data/information they need.

ANALYTICS

Web analytics is the collection, reporting, and analysis of website data. On identifying measures based on organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience these are the top most main focus.

There are so many metrics involved, but the most important thing is to try and see how they translate to what people are there to do. There is no benefit in focusing only on page views and visitors without understanding how that is relevant to conversions or revenue.

Checking analytics on a daily basis can be counter productive. You won’t be able to discern trends when doing that and you might even end up making ill-advised and uncalled for anxious reactions. For this reason always examine your web analytics every month.

Have this in mind at all times that the Web analytics are a powerful tool for understanding your audience if you can leverage that information to get more visits and engagements.

When looking at your web analytics, you will want to know exactly this informations:

  • How many users viewed a page. This information will help you to know the best content that engages readers.
  • How many conversions; i.e. people who filled a form, made a purchase, or downloaded a lead magnet.
  • Your revenue over time
  • New subscribers
  • Leads
  • Email Subscribers who clicked through to your site after opening an email.

Also included are the basic steps of the web analysis process: The thing is, most web analysis processes all boils down to four essential steps namely:

  • Collection of data: This stage is the collection of the basic, elementary data. Usually, these data are counts of things. The objective of this stage is to gather the data.
  • Processing of data into information: This stage usually take counts and make them ratios, although there still may be some counts. The objective of this stage is to take the data and conform it into information, specifically metrics.
  • Developing KPI: This stage focuses on using the ratios (and counts) and infusing them with business strategies, referred to as key performance indicators(KPI). Many times, KPIs deal with conversion aspects, but not always. It depends on the organization.
  • Formulating online strategy: This stage is concerned with the online goals, objectives, and standards for the organization or business. These strategies are usually related to making money, saving money, or increasing marketshare.

PAID TRAFFIC

The fastest way to drive traffic to your website is with paid advertising. Search engines like Google give you the opportunity to invest in Search Engine Marketing or Pay per Click.

Paid to click (PTC) is an online business model that draws online traffic from people aiming to earn money from home. PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement. You can choose to retarget previous website visitors after they leave your site through Facebook. Sponsored posts are yet another form of paid advertising.

Big companies and large Firms are spending more and more funds on Facebook ads, which is why they have become more expensive and totally unfair. All indications point to the direction that companies will be spending even more money on Social Media advertising in the coming years than ever before.

You have to know that paid to click(PTC) is not to be confused with pay per click (PPC).

CONTENT

A web content is an information published on the World Wide Web. And interestingly one of the ways to draw traffic to your site is through creating content by having a blog. The idea is not just to get any kind of traffic, but the right people i.e the right traffic for your website.

Begin by creating a target audience. Your target audience is the ideal customer or the ideal audience member. Take time to create a detailed profile of your target audience. With that being done, you should now have a clear picture of who you are trying to attract and you can identify their pain points.

Creating content is not enough. Plus to really really stand out, you have to take it a step further and promote your content. Promote your content using social media, email, pay per click, influencers, and many new means of information or directory information. You should as well also try to find out what your audience searches for on search engines like Google. Using tools like google trends and Answer shows the Public are good for this. This knowledge will help you to create the right content for your target audience.

Repurpose content by taking blogs and creating videos with the same content, or create a blog article from a Vlog post.

The secret of repurposing content is to choose content that is already doing exceptionally well. This ensures that your promotion efforts are not wasted. Not just any old content will do.

At a time when people are pressured with content from all directions and from all works of life, your content has to stand out if it is to make a mark on the web market space. So you should either be the first to write on a topic, or you should alternatively be the one to cover the topic more thoroughly than most.

OPTIMIZATION OF OLD POSTS

If your website has been around on the web space for a while or for much longer, a good bulk of your traffic should come from older content you have created in the past.

Historical optimization can be defined as taking old posts and updating them with more current ones. Old blog posts are not to be forgotten. On the other hand, they are able to generate more leads for your business if they are modified regularly and not neglected or left unattended to.

Top benefits to know : When your website has been around on the web space for years and a lot of your traffic comes from search engines, historical optimization can yield massive benefits. so due diligence is advised.

OPTIMIZATION FOR SEARCH

Voice enabled devices include phones, tablets, notebooks, and laptops. Failing to optimize your content for voice search is leaving money on the table for others to pick up. To optimize your content for voice search, you have to incorporate long tail keywords, because of people use full sentences to talk to devices. Create content that answers the long-tail keywords you have chosen. Then you move forward to write a short summary or conclusion to go with each article so that smart devices and speakers will find the answers quickly.

It is for a fact that an increasing number of people are using voice search. Between the ages of 29-69 year olds, a massive 65% use Voice search at least once a day. i do think this data analysis id quite techie for a 3rd world country like Nigeria and the rest of Africa.

GOOGLE MY BUSINESS

GOOGLE my business

Google my Business is only available for businesses with a physical premises i.e businesses with offices. When the listing is properly optimized, it can bring you to 10 times more traffic. As this is an essential service provided by Google to help local businesses show up in search and to help people find goods and services locally and it is a major contribution for google in giving back to the world and helping people of various ethic backgrounds, race, and personalities.

Your website should not just be about getting traffic and getting people to view and see your site instead look at it with the perception of generating more sales and conversions and you’ll see the effect of hard work and focus just like “Harry porter” this is really advanced stuff here friends.

CONCLUSION/SUMMARY

There are lot of people running their websites without keeping an eye on their metrics and that is just outrageous to say the least. That may work out well for you, but it is only just for a little while, this is because you have so many great analytics tools at your disposal, it will be a waste or sham if you don’t use them. For example, just keeping an eye on your traffic alone can tell you if your content strategy is paying off or if something new is required to be tried by you.

A lot of data/information you’ll need to pay attention to when it comes to web analytics. However, here are some of the most important metrics for you to keep an eye on while you do that thank you for taking the time to read this article :

    • Overall traffic
    • Bounce rate
    • Traffic sources
    • Desktop vs. mobile visits
    • New and returning visitors

Chinedu Okeke

Chinedu is the founder of Nigerian Tech. He is a tech enthusiast who has the passion for emerging trends in the tech industry. He is also a professional web content developer.

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