Consider Owning An Ecommerce Webshop in Nigeria
What is e-commerce give an example?
The standard definition of E-commerce is a commercial transaction which is happened over the internet. Online stores like Amazon, Flipkart, Shopify, Myntra, Ebay, Quikr, Olx are examples of E-commerce websites. By 2029 global retail e-commerce can reach up to $29 Trillion.
Having your own ecommerce website helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you.
You can analyze their behavior on your website, like what they looked at and the path they took to buy from you.
Having your own website is an important piece of your ecommerce strategy. It is a great way for you to grow your brand, acquire loyal customers, gain new insights, and get creative with your marketing. However, relying on a single channel for all of your sales can also be problematic.
Today, many businesses are shifting from just running a brick-and-mortar store into owning a digital business. A lot of people are doing this because they understand that the internet is the best place to connect with their target audience. If you’ve not yet started using an e-commerce platform, such as Shopify Plus, then you’re certainly missing.
As you continue reading this post, you’ll understand why it makes a lot of sense to use Shopify Plus or any other e-commerce webshop. In addition, you’ll also discover why trusting Flatline Agency with your e-commerce needs is worth it.
What is an e-commerce webshop?
If you’re new to the term e-commerce website, here’s what you need to know. It’s an online shop or webshop that allows people to buy and sell different goods and services. E-commerce webshops work almost the same way as your brick-and-mortar store. The only difference is that the entire business activities are carried out on the internet.
Irrespective of the type of business that you run, owning an ecommerce website will certainly offer you a lot of benefits. You’ll get to receive payments for your goods and services directly on the internet. It’s pretty simple; let’s say you choose Shopify Plus as your preferred e-commerce platform. With Shopify iDeal, you can always enjoy a secure transaction between you and your customers.
Benefits of owning an e-commerce store
As earlier mentioned, you’ll enjoy a lot of benefits by moving your brick-and-mortar business online. You shouldn’t worry about how, as many designers out there, such as Flatline Agency, can make it possible for you. After starting your e-commerce business, here are the benefits you’ll enjoy as time goes on:
- You’ll be able to directly market your products and services to your customers via email or other means.
- E-commerce webshops will allow you to strengthen your brand.
- You’ll get to understand your customers, including what you need to do to make them patronize you more.
- With an e-commerce platform, such as Shopify Plus, you’ll be able to perform various creative marketing campaigns.
- Factors that influence the choice of the right e-commerce platform
Today, many different ecommerce platforms are available out there. Some of them include Shopify, BigCommerce, Wix, Magento, and Zyro. Interestingly, all these platforms are doing pretty great for their users.
Since you’re new to e-commerce, one of the challenges you’ll likely face when taking a shift from your brick-and-mortar store to a digital business is the ability to pick the right e-commerce platform.
Should you consider WooCommerce or just stick to Shopify Plus or any other platform? To make the right choice, you need to consider certain key factors:
Unlike in the past, cybercrime has become increasingly popular across the world. This is one of the few challenges that digital business owners face – but you can certainly overcome this issue by choosing the right e-commerce platform.
The right e-commerce platform should offer you the much-needed security features, such as SSL, fraud prevention, PCI compliance, security audits, and many more. Shopify Plus is one of the few e-commerce platforms that can offer you all these features and many more, such as two-factor authentication. So, when trying to make a shift to doing digital business, you should find the right designer, such as Flatline Agency, to help you build the best Shopify webshop.
2. Search engine optimization (SEO)
Another factor that influences the choice of the right e-commerce platform is SEO or Search Engine Optimization. How? When selecting the best platform, ensure to choose one that’s equipped with relevant SEO-related features. Magento, Shopify Plus, WooCommerce, and OpenCart are some of the platforms that can come to your rescue in terms of SEO.
3. Responsiveness & scalability
Responsiveness and scalability are two different factors that every e-commerce business owner should enjoy. Unfortunately, not all e-commerce platforms can offer you these quality internet goodies.Responsiveness means your customers will be able to access your webshop with different devices, such as smartphones, tablets, and PC.
Scalability, on the other hand, means your business won’t experience any issues as it continues to grow and expand. WooCommerce, Shopify Plus, and Magento are some of the few e-commerce platforms you can trust in this case.
What is the importance of e-commerce in e marketing?
Using Digital Marketing, E-commerce creates huge revenue as it helps to acquire customers and brand value. Customers are no more dependent just on content or a word-of-mouth before buying a product; they make sure to read the reviews about a product on all the platforms on which the product is listed.
What is scope of e-commerce?
E-Commerce is buying and selling, marketing, servicing delivery and payment of products, service and information over internet, intranets, extranets and other networks, between an inter-networked enterprise and its prospects, customers suppliers and other business partners.